Super Bowl halftime show 2023 sponsor
 Show Ezra Shaw / Getty Images Credit: Apple is taking over Super Bowl Halftime Show sponsorship from Pepsi, who previously hosted performers such as Beyonce, Chris Martin of Coldplay, and Bruno Mars. The National Football League (NFL) has announced Apple Music will sponsor the Super Bowl Halftime Show in 2023, stepping in after longtime partner Pepsi dipped out earlier this year. It's the first time the Super Bowl has seen a new halftime show sponsor in a decade. It's a bit early to guess who might take Apple Music's halftime show stage during next year's Super Bowl LVII (that's 57 for those of us less versed in Roman numerals). However, we do know Apple's hip pocket won't be too hurt by sponsoring the phenomenally popular event. Analysts expect Apple to hand over at least $50 million per year to the NFL as part of the partnership — an insignificant fraction of the tech giant's current valuation of around $2.5 trillion. It's also currently unclear exactly how many Super Bowls Apple Music will sponsor going forward. It will be more than one though, as the NFL's new relationship with Apple Music is confirmed to be a multi-year deal. "We're looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show," said Apple Music and Beats vice president Oliver Schusser. Earlier this year, the last Pepsi-sponsored Super Bowl Halftime Show featured Eminem, Snoop Dogg, 50 Cent, Mary J. Blige, and Kendrick Lamar, and was generally well-received by nostalgic Millennials and Gen Xers. There's no telling what Apple Music may have planned for its first time holding the reins, but we'll get a better idea when it starts teasing the performance on social media in the lead up to the event. Personally, I'm hoping for something inspired by Apple's iconic silhouette iPod ads from the early '00s. Australian band Jet may have disbanded years ago, but the "Are You Gonna Be My Girl" performers could probably be talked into a one-night reunion for a sliver of that $50 million. Super Bowl LVII is scheduled for Sunday, Feb. 12 next year. Amanda Yeo is Mashable's Australian reporter, covering entertainment, culture, tech, science, and social good. This includes everything from video games and K-pop to movies and gadgets. By signing up to the Mashable newsletter you agree to receive electronic communications from Mashable that may sometimes include advertisements or sponsored content. The 2023 Apple Music Super Bowl Halftime Show has found its main act. Rihanna has signed on to perform at the mega-event, which is set to take place during Super Bowl LVII Feb. 12 just outside of Phoenix, Arizona. DPS with Roc Nation and Jesse Collins will produce the telecast, with both serving as executive producers while Hamish Hamilton serves as director. Roc Nation is also doubling as the strategic entertainment advisor for the live performance. “Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn. A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment,” Jay-Z said in a statement. “We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, added in his own statement. “Rihanna is a once-in-a-generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.” The Super Bowl Halftime Show is one of the biggest musical events of the year, with performers typically going all-out for their performances, and guest appearances being a common occurrence. 2023 will also mark the first year that Apple Music will be the presenting sponsor of the event, taking over Pepsi, which had sponsored the show for the last decade. Apple is promising behind-the-scenes previews and other content ahead of the big game. “Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.” In the past, Rihanna has been critical of the NFL: In a 2019 interview with Vogue, she said she previously turned down the halftime show because of the treatment of former quarterback Colin Kaepernick, who settled with the NFL after accusing it of shutting him out of the league for his activism against police brutality. “I couldn’t dare do that. For what? Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler,” she told Vogue. “There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.” However, she was seen at this year’s NFC championship game with Jay-Z; he too, once took swipes at the NFL for the same reason, though later teamed up with the league with Roc Nation to produce the halftime show, arguing partnering with the league on social justice initiatives marked progress. More details about the upcoming show, including sneak peeks, will be released over the coming months on Apple Music’s various social media platforms. The 2022 halftime show featured Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, Kendrick Lamar and 50 Cent performing at SoFi Stadium. Other recent performers have included The Weeknd, Lady Gaga and Beyonce. But the halftime show has become bigger than just the performance, with artists frequently using the event to announce tours or new albums, and with documentary cameras often rolling to capture the preparation and lead-up to the big event. The NFL says the 2022 Pepsi Halftime Show was viewed by more than 120 million people, underscoring the reach of the platform. Who is sponsoring the 2023 Super Bowl?The sponsorship makes sense for Apple Music as it competes against Spotify for the most listeners. The announcement also comes as the tech giant invests in sports, signing deals to stream Major League Baseball and Major League Soccer games on its streaming service, Apple TV+.
Who sponsors the Super Bowl halftime show?The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the championship game in February 2023, the league said on Thursday. Over 120 million viewers watched the 2022 Super Bowl LVI Halftime Show, which featured Dr.
Who is the halftime show for 2023?Super Bowl 2023: Where to Buy Tickets to See Rihanna's Halftime Show. The Super Bowl will touch down at the State Farm Stadium in Glendale, Ariz., in February.
What company is sponsoring the halftime show 2022?Apple Music is replacing Pepsi as the new sponsor for the NFL's Super Bowl halftime show. The multi-year partnership was announced Friday and financial terms weren't disclosed. In a statement, the NFL said that it “couldn't think of a more appropriate partner” for the show.
|
