Why wont Facebook Marketplace let me boost my listing?
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Facebook Marketplace is becoming a frequently visited platform and it allows individuals and businesses to browse, buy, and sell products to new audiences. Currently, more than 800 million people are using Facebook Marketplace each month. This makes it a great opportunity for businesses to sell their offerings and gain new business. But there are some caveats that business owners should be aware of. Please note: this article is intended for informational purposes only. You should adhere to all terms of service for all online platforms you use. Please read and understand them. Selling services on Facebook Marketplace by boosting Facebook adsLet’s start with local services businesses. In an attempt to reach new audiences and gain brand awareness, many businesses may try putting together a Marketplace listing for one or all of their services. These will probably not be approved by Facebook. Despite what some articles out there may say about Facebook Marketplace allowing home services to be listed on its platform, Facebook has clearly stated that all services are against its commerce policies. According to the social media giant, “All listings on Marketplace must comply with our Commerce Policies (which list what you can sell on Facebook) and our Community Standards (such as images and descriptions).” So, you’re not likely to make it far if you try listing your services on Facebook Marketplace. And we recommend that you don’t even try, because the more you try to do something against Facebook’s policies, the more you risk getting your privileges on Facebook revoked. How to show your services on Facebook MarketplaceAll that being said, there are still ways that you can advertise your local services business on Facebook Marketplace, even if you can’t place an actual listing there. (Of course, you should always conform to the rules of any platform.) Facebook has several different options for advertising your content on its platform, but one way that you can get placements for your ads in the Marketplace is by boosting a post from your Facebook page. Boosting a post is a quick way to set up an ad on Facebook without having to set up an Ads Manager account. You can do this right from your business’s Facebook page. First, create a post about your services that you can boost to new audiences. Video content has the opportunity to get more placements and it generally has higher engagement rates, but you can reach Marketplace with general images and text too. Next, publish your post on your Facebook page and click “Boost Post” on the bottom right corner of your published post. Then, fill out all of the settings for your boosted post. This includes:
After all of your settings are filled out, you can click the option to preview your ads in all of the different placements that Facebook allows. This will include:
When you are satisfied, click “Boost Post Now” and monitor your post as it starts to show up for more and more potential customers. Selling products on Facebook MarketplaceWhile selling products on Facebook Marketplace is allowed for businesses, there are some products that are not allowed that we want to bring your attention to. There’s the general “no drugs, drug paraphernalia, alcohol, gambling, sexual content” rule, but there are some other items that Facebook has listed as prohibited in its Commerce Policies. Other items that you might not have known about that are against Facebook’s Commerce Policies:
This is not a comprehensive list, it just includes items that are not generally frowned upon. For Facebook’s full Commerce Policies, go here. If you’ve determined your products are not against Facebook’s policies, then go forth and sell! We have just the guide to get you started: Facebook Marketplace step by step: how to get set up and list items Another quick note about Facebook Marketplace if you aren’t familiar with the ins and outs of it all: Facebook Marketplace is not an ecommerce platform. There is no exchange of currency or shipping options for general listings. A general listing allows you to display your product in Marketplace so that customers can then choose to come into your store to make the exchange. In order to have ecommerce capabilities, you’ll need to set up a shop on your Facebook page (this is also explained in our guide above.) Tips and best practices for selling your products on Facebook MarketplaceAs you set up your product listings, you’ll want to take special care to set them apart from the hundreds or thousands of other listings from individuals and businesses. Use these best practices to guide you along:
Solo mobile app is now available for everyone Does boost listing work on Facebook Marketplace?Facebook Marketplace lets people sell items in their community. Boosting a Marketplace listing increases the number of people who see and engage with your listing, and may help you sell your item faster. After you boost a Marketplace listing, it displays as an ad on Facebook.
Why is boost post now greyed out?Hit the boost button on your Facebook post
Also, if the boost post button seems greyed out it's because you are not logged into your Facebook Ads Manager account. Once you hit the button, you'll have a few decisions to make before the post becomes an ad.
Why is my Facebook Marketplace listing not getting views?Keep posts updated from time to time (like renewal). Change locations/neighbourhood to gauge the responses. Add more product description. See other people's products which get more views, get inspired from them and work to your needs.
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