This is the person who first suggest the idea of buying a particular product or service.
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Knowledge Booster  Learn more about Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below. SEE MORE QUESTIONS Recommended textbooks for you Marketing ISBN:9780357033791 Author:Pride, William M Publisher:South Western Educational Publishing Marketing ISBN:9780357033791 Author:Pride, William M Publisher:South Western Educational Publishing Who makes the decision to buy a product?The consumers consider various things like the characteristics of the product, price charged, availability of the product at the required location and much more. The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer.
Who is an initiator in a buying process?Initiators are the people within the organization who first see the need for the product. But they don't stop there; whether they have the ability to make the final decision of what to buy or not, they get the ball rolling.
Who are the participants in the buying decision process?Users: These people use products and services. Influencers: These are the people who help in defining specification and providing information which ultimately helps in evaluating alternatives. Buyers: These people are the formal authority who helps in selecting the supplier and arranging the purchasing term.
What are the buying role of consumer?The consumer buying process is the steps a consumer takes in making a purchasing decision. The steps include recognition of needs and wants, information search, evaluation of choices, purchase, and post-purchase evaluation.
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