Which of the following is not a factor reason for product or service design?
Service design is a process where designers create sustainable solutions and optimal experiences for both customers in unique contexts and any service providers involved. Designers break services into sections and adapt fine-tuned solutions to suit all users’ needs in context—based on actors, location and other factors. Show
“When you have two coffee shops right next to each other, and each sells the exact same coffee at the exact same price, service design is what makes you walk into one and not the other.” See how effective service design can result in more delightful experiences. Service Design is about Designing for the Biggest PictureUsers don’t access brands in a vacuum, but within complex chains of interactions. For example, a car is a product, but in service design terms it’s a tool when an elderly customer wants to book an Uber ride to visit a friend in hospital. There’s much to consider in such contexts. This user might be accessing Uber on a smartphone, which she’s still learning to use. Perhaps she’s infirm, too, lives in an assisted living facility and must inform the driver about her specific needs. Also, she’s not the only user involved here. Other users are any service providers attached to her user experience. For example, the driver that customer books also uses Uber—but experiences a different aspect of it. To cater to various users’ and customers’ contexts as a designer, you must understand these sorts of relations between service receivers and service providers and the far-reaching aspects of their contexts from start to finish. Only then can you ideate towards solutions for these users’/customers’ specific ecosystems while you ensure brands can deliver on expectations optimally and sustainably. In service design, you work within a broad scope including user experience (UX) design and customer experience (CX) design. To design for everyone concerned, you must appreciate the macro- and micro-level factors that affect their realities. A service design experience often involves multiple channels, contexts and products. Marc Stickdorn and Jakob Schneider, authors of This is Service Design Thinking, identify five key principles—for service design to be:
Designers increasingly work more around services than around physical products—e.g., SaaS (software as a service). Meanwhile, with advances in digital technology continually redefining what users can expect whenever they proceed towards goals, brands focus on maximizing convenience and removing barriers for their users. A digital example is Square, which unbundles point-of-sale systems from cash registers and rebundles smartphones as potential point-of-sale systems. How to Do Service Design BestFirst, identify these vital parts of any service encounter:
You’ll need to define problems, iterate and address all dimensions of the customers’, users’ and business needs best in a holistic design. To begin, you must empathize with all relevant users/customers. These are some of the most common tools:
You should use these to help leverage insights to account for such vital areas as accessibility and customer reengagement. Service blueprints are an important tool in the service design process. Do Service Design for the Complete ExperienceRemember to design for the complete experience. That means you should accommodate your users’/customers’ environment/s and the various barriers, motivations and feelings they’ll have. Here are some core considerations:
Service design applies both to not-so-tangible areas (e.g., riders buying a single Uber trip) and tangible ones (e.g., iPhone owners visiting Apple Store for assistance/repairs). Overall, service design is a conversation where you should leave your users and customers satisfied at all touchpoints, delighted to have encountered your brand. Learn More about Service DesignLearn all about service design by taking our course: https://www.interaction-design.org/courses/service-design-how-to-design-integrated-service-experiences Here’s an insightful piece putting the rise and power of service design in perspective: https://boagworld.com/digital-strategy/service-design/ Discover more about service blueprinting here: https://trydesignlab.com/blog/what-is-service-design/ Read this eye-opening piece exploring more areas of service design: https://articles.uie.com/service-design-thinking/ See Uber in a strictly service design context: https://medium.com/@kzynakamura/uber-service-design-teardown-c5777a9a9527 What are the reasons for product and service design?The driving forces for product and service design (or redesign) are market Opportunities or Threats:. Economic.. Social and Demographic.. Political, Liability, or Legal.. Competitive.. Cost or Availability.. Technological.. Which of the following is not a factor of successful product and service design quizlet?Which one of the following is not necessarily a factor of successful product and service design? Use computerized design techniques.
What are some of the factors that cause organizations to redesign their products or services quizlet?Among them are customer dissatisfaction, government regulation, competition, liability claims, technological innovation (products and methods), and changes in costs and availability of such inputs as materials, labor, and energy.
What are the key issues in service design?Taming Organisational Challenges in Service Design. Legal or Regulatory risks – threaten project feasibility.. Business and Brand risks – lower revenues.. Operational risks – increase costs of. doing business.. Organisational risks – spur conflicts among team members.. |