Which of the following refers to the part where the receiver interprets and analyzes the meaning of the symbols sent by the sender?
The sender-message-channel-receiver (SMCR) model of communication is an expansion of the Shannon-Weaver model of communication. David Berlo created this model, which separated Shannon and Weaver's linear model into clear parts, in 1960. It has been expanded upon by other scholars.[1] Berlo described factors affecting the individual components in the communication making the communication more efficient. Show
Background[edit]Berlo's model of communication developed from Claude Shannon and Warren Weaver's mathematical model, which was first published in Bell System Technical Journal in 1948. The model was primary designed to improve the technical communication, but was later widely applied in different fields of communication.[2] According to the Shannon-Weaver model, communication includes the following concepts: sender, encoder, channel, decoder, receiver and feedback. Furthermore, there is also concept of "noise", which affects the communication process going through the channel and makes the message more difficult to understand by the receiver.[3] Each of those concepts are defined as follows: Sender: the originator of message. Practical Example of Shannon-Weaver model of communication: Thomson made call to his assistant "come here I want to see you." During his call, noise appeared (transmission error) and his assistant received "I want" only. Again Assistant asked Thomson (feedback) "what do you want Thomson?"
Berlo's model was first published in 1960 in the book entitled El Proceso de la Comunicación (The Process of Communication). The model includes four components to describe the communication process: sender, message, channel, and receiver, each of them affected by many factors. The model also focuses on encoding and decoding, which happens before the sender sends the message and before the receiver receives the message respectively. The main feature from the previous Shannon-Weaver model is the focus on the purpose and objectives of communication. Berlo's model also includes verbal and non-verbal communications, and it considers the emotional aspects of the message. Components of the SMCR model[edit]The SMCR model explains the various components in the communication process. The four basic components are sender (or source), message, channel and receiver.[5] Sender[edit]Sender is the source of the message or the person who originates the message. The sender transfers the information using the following factors:
An individual must possess excellent communication skills to make his communication effective and create an impact on the listeners. He should know how to speak and how pronounce a word correctly, where to take pauses and where to repeat, and so on. Similarly, if the receiver does not understand the message, the communication will be ineffective.
The attitude of the sender and the receiver affects the message. The person's attitude towards the receiver and the environment changes the meaning and effect of the message.
In this context, knowledge is not the level of education. It is the clarity of the information which the sender wants to convey to the receiver. Familiarity with the subject of the message makes it easier to understand.
Values, beliefs, religion, laws, rules and general understanding of society affect the sender's way of communicating the message.
Culture refers to the cultural background of the sender or receiver. Message[edit]The step of creating a message (also called encoding) is the transformation of thoughts into words that sender sends to receiver. It can be in the form of voice, audio, text, video or other media. Any message comprises the following elements:
Channel[edit]Channel refers to the medium used to send the message. In mass communication technical machines might be used as a channel like telephone, internet, etc. But in general communication, the five senses of a human being is the channel for the communication flow and it affects the effectiveness of the channel:
Receiver[edit]Receiver is the person who gets the message and tries to understand what the sender actually wants to convey and then responds accordingly. This is also called as decoding. Berlo's model believes that the effective communication can be achieved if the sender and the receiver are on the same level. The message might not have the same effect as intended if the receiver and sender are not similar. The receiver must also have a very good listening skill. Other factors are similar to that of the sender:
Criticisms of Berlo's SMCR Model[edit]
Berlo's model was further developed in 1973 by W. Schramm, who used a relational model instead of linear. Schramm also used the effects and effects analysis components from Berlo's model and suggested an interaction component in relation with active, selective and manipulative audience. He argued that the most dramatic change in communication theory in the last 40 years has been the abandonment of the idea of passive audience. Audience is a full partner in the process of communication.[8] References[edit]
When the receiver receives the information and interprets it it is called?Decoding:
Decoding is the process by which the receiver interprets the message and translates it into meaningful information. Decoding involves two things: one is technically receiving the message as it has been sent, and the other is interpreting the message the way sender wants receiver to understand.
What part of the communication process does the receiver interpret the message?After the appropriate channel or channels are selected, the message enters the decoding stage of the communication process. Decoding is conducted by the receiver. Once the message is received and examined, the stimulus is sent to the brain for interpreting, in order to assign some type of meaning to it.
What is the interpretation of the message by the receiver?The process of interpreting the message is known as decoding.
What do we call the process where the sender puts the message into a format that the receiver can recognize and understand?Encoding
This stage involves putting your message into a format that you can send, and that the receiver will be able to easily understand or "decode." Your success will depend on your ability to convey information clearly and simply, and to eliminate areas of confusion.
|