Google Preview tool

Do you have fast product delivery? Let your potential customers know. With this information, you will become more competitive and so help users make purchasing decisions.

Let people know what to do if they are interested in your product or service. Include your CTA in the ad to tell potential customers how to get your product. For example: register, buy now, call us, etc.

Check where your ad links. If customers don’t find what they’re looking for, they’re more than likely to leave the site.

Feel free to experiment with multiple variations. Try creating multiple different ads and track their results. Change the text or words. Find which generates the most conversions from your ads.

Try to use keywords with high search content. Think about how customers can search for your product, or you can use a keyword planner.

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A tool in your account that helps you to identify why your ad or ad extension might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads and extensions are appearing for your keyword. When you enter a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation.

  • The Ad Preview and Diagnosis tool suggests search term auto-completions as you type. Suggestions come from keywords with impressions in your account, and are ordered by volume.
  • Use this tool to check if your ad extension is being shown with an ad for a particular keyword. If any of your extensions aren't being shown, the tool will tell you what might be causing them not to appear.
  • Use the 'Share this search' feature to bookmark specific searches or to send the URL to colleagues or clients so they can view Google search results for this particular search as well. Bear in mind that the search results returned by this tool may change over time. For example, a preview of your ad may no longer appear in the tool when your campaign reaches its average daily budget.

​If you want to see how your ad looks in search results, it's better to use this tool than to do a search on Google. You'll see the same results as a Google search but it won't affect your performance stats by accumulating ad impressions every time you search for your ad.

To use the Ad Preview and Diagnosis tool, click the tools icon at the top right of your Google Ads account then click on Ad Preview and Diagnosis under the ‘Planning’ section. You can also go directly to google.co.uk/AdPreview.

A tool in your account that helps identify why your ad or ad extension might not be appearing. The tool also shows a preview of a Google search result page for a specific term. This helps you see which ads and extensions are appearing for your keyword. Once you enter a search term and other criteria like language and location, the tool will tell you whether your ad is eligible to appear in that situation.

  • The Ad Preview and Diagnosis tool suggests search term auto-completions as you type. Suggestions come from keywords with impressions in your account, and are ordered by volume.
  • Use this tool to check if your ad extension is showing with an ad for a particular keyword. If any of your extensions aren't showing, the tool will tell you what might be causing them not to show.
  • Use the 'Share this search' feature to bookmark specific searches or to send the URL to colleagues or clients so they can view Google search results for this particular search as well. Keep in mind that the search results returned by this tool may change over time. For example, a preview of your ad may no longer appear in the tool when your campaign reaches its average daily budget.

​If you want to see how your ad appears in search results, it's better to use this tool than to do a search on Google. You'll see the exact same results as a Google search but it won't affect your performance stats by accumulating ad impressions every time you search for your ad.

To use the Ad Preview and Diagnosis tool, click the tools icon at the top right of your Google Ads account then click on Ad Preview and Diagnosis under the ‘Planning’ section. You can also go right to google.com/AdPreview.