What is a business venture example

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INSEAD Alumni benefit from an exclusive offer of a 50% reduction on the full programme fee. Alumni may also recommend the programme to one associate, who can also receive a 50% reduction on the full programme fee.

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Build, scale and grow your ideas with confidence and clarity

In today’s disruptive and fast-changing business environment, more of us than ever will experience the challenge and opportunity of embracing entrepreneurship and launching a new business venture.

Whether you join a newly formed business as a key employee, start your own venture, pursue new opportunities within your organisation or choose to invest personally in innovation, embracing entrepreneurship is a unique chance to realise personal goals – and to make an indelible mark on society. But launching, growing, and managing a new business venture is not easy. And while failure is the mantra of many a seasoned entrepreneur, there are many obstacles to starting up successfully; obstacles that can set you back both personally and professionally. Mastering a set of core entrepreneurial skills and competencies, and building the right mindset is critical in determining the prosperity of your venture – and setting you on the path to success.

Entrepreneurship: New Business Ventures is your essential introduction to the skills, concepts and actions you need to build a successful new business venture. From exploring how to generate and develop game-changing ideas, recruiting and managing the right team, to identifying and engaging with investors, you will master every step of the entrepreneurial journey to success. This includes exploring ideas beyond the confines of the classroom and putting theory into practice via real-world customer interaction and pitching to actual investors.

You will learn how to think like an entrepreneur. You will also develop the acuity of vision, the agility and the mindset to:

• Understand where the best ideas come from. 
• Appreciate how inferior actors can successfully compete against superior actors.
• Know when growth can be crucial for survival, but might endanger it at the same time.
• Determine how entrepreneurs should think.
• Lean to navigate terms and processes needed to manage frequent entrepreneurial tasks such as leading board meetings and raising venture capital.

Drawing on the latest in thought leadership, leading-edge INSEAD research and real-world examples, Entrepreneurship: New Business Ventures is a transformative learning experience that will equip you with everything you need to build, scale and grow your ideas with confidence and clarity.

How you benefit

• Explore how to generate, identify and test new business ideas
• Learn how to attract and build a great team to drive your venture
• Build and transform your networking and relationship building skills to interact effectively and confidently with investors and partners
• Discover how to organise, scale and grow your ventures
• Gain the knowledge to sell your idea effectively through pitching

Participant profile

The programme is specifically designed for:

• Leaders of high-growth start-ups who are ready to take their venture to the next level
• Executives/Senior managers who want to learn how to be more entrepreneurial and/or build an entrepreneurial business culture
• Executives/Senior managers leading a venture within an organisation – executives charged with driving intrapreneurial business development
• Entrepreneurs who want to start up a new business from scratch
• Investors and consultants working with start-ups and/or entrepreneurial business ventures

The program is also suitable for corporate entrepreneurs, employees or executives in family businesses, those involved in private equity, corporate venture capitalism, or working for business incubators.

This programme qualifies for the INSEAD Certificate in Global Management.

A business venture is a start-up enterprise that is formed with the expectation and plan that a financial gain will result. Many refer to this type of business as a small business, since it normally starts out with an idea that begins with a small amount of capital or finances. Most business ventures are backed by one or more investors with the hope that the business will be profitable.

In general, a business venture is born out of a need for something lacking in the current market. This need can be a service or product that consumers are asking for or need to serve a particular purpose. Once the need is identified, the venture can be started by a smart investor or small business person that has the resources and time to develop and market the new commodity on the open market.

Establishing a business plan outlines the mission and purpose of a business venture.

A business venture will most likely be funded initially by an investor, which is often the small business owner or the originator of the idea. Once the business is created, other investors may get involved by providing support and venture capital to fund further development and increase awareness of the venture with the intention of a higher profit being shared by all investors. In this scenario, the organization is actually a shared business venture, in that more than one party is involved in the process.

Most business ventures are created from a need for a product or service, such as a grocery delivery business in a market where one does not exist.

In the beginning of a business venture, it is recommended that a formal business plan be written in order to outline the purpose and mission of the business for the future. An effective business plan will also include a measurable process for identifying additional business capital, increasing profitability and drafting an escape plan should the business fail. Many new business ventures fail within the first one to three years of inception, so it’s vital to include a plan to dissolve the business if needed to reduce financial loss.

A small business may also choose to become a public after a certain period of growth allowing additional business venture investors, in the form of public stock holders, to become involved in the success of the company as a whole. Alternatively, the small business may choose to remain a private venture in order to retain control over decisions that impact their daily operations and direction.

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